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Re-Thinking 2020 – Building Re-Economy



This year, 2020, has changed a lot - and it is likely that we have not seen everything yet.

The “new normal” as a term is hard to nail down, as all aspects of life and business are continuing to change.


The situation requires adaptation from all of us - but it especially sets new demands for businesses. How to adapt business models and identify opportunities for growth?

We all need to face new challenges and rethink what used to be normal in the past.

At Foundry Europe, we have all the capabilities and the expertise to help you reassess your opportunities, reposition your offering and reorganise your business for what’s coming next.


At the core of Foundry Europe’s expertise sits MasonBower, a consulting company specializing in market intelligence and planning. Together with Foundry Europe’s own strategy experts and professionals within our network, we provide businesses of all sizes the strategic support needed to face the new demands of the market and finding new opportunities.


Luxinnovation recently launched a new program called Fit 4 Resilience, which is designed to provide financial support for companies that need strategic help in transforming their business models.


MasonBower has been selected as one of the approved consultants to provide supportive consultancy for companies eligible for this program.


Fit 4 Resilience is a crisis exit and strategic repositioning programme including:


  • An analysis of the impact of the crisis on external factors (market, competition, products, supply, logistics, distribution, etc.)

  • An analysis of the impact of the crisis on internal factors (processes, digitalisation, etc.)

  • A study of strategic choices and the preparation of a short- and medium-term roadmap (including thoughts about the circular economy, regionalisation and digitalisation)

  • Financial support from the Ministry of the Economy (paid up-front)


If you are interested in working with us to transform your business for new growth, contact us and apply for the program directly with Luxinnovation here.*



Read more about the Foundry Training arranged on 17th of July with Jean-Marc Fandel talking about the possibilities of the program.

Read more here.


Solutions for the Re-Economy. Contact us now.


*This program is for companies registered in Luxembourg only. The Ministry of Economy will evaluate the eligibility of each applicant company. Read more on the conditions at the Fit 4 Resilience website.

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consulting services:

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