News

When I started at MasonBower, I remember I was slightly overwhelmed by the number of acronyms used in the everyday office lingo. The team was talking about GUI, MOA, TOC, mPOS, MVP….. And then there was the POC. For a second, I have to admit, it had me confused with the world-class ski-helmet brand, but I quickly understood that they weren’t talking about “piece of cake” but rather “proof of concept”. But what is the ‘proof of concept’? We all live on a learning curve. The PO

You cannot have a business unless either you are relevant or you have a product that is relevant. Underestimating that can seriously undermine or undo any business project. When you speak about the “market” you’re really talking about all the potential that is out there for any business idea. That potential is always there and you can’t change it. What you can, however, change is how relevant you are. That’s the key. For example, if you have feet, you have real, serious poten